Shinsegae (004170)It was announced on the 21st that the sales of the ‘2023 Korea Sseok Day’ held by the group were calculated to be 1.7 trillion won, a 22% increase compared to the sales of the previous Sseok Day (2021). Sseok Day is a shopping event held by Shinsegae Group affiliates, and this year it was held from the 13th to the 19th.
Both online and offline affiliates achieved good performance. The daily sales growth rate by affiliate is ▲ E-Mart 22% ▲ Shinsegae Department Store 53% ▲ Chosun Hotel & Resort 31% ▲ Shinsegae Property 16% ▲ SSG.com 31% ▲ G Market 10% ▲ Shinsegae Live Shopping 34% ▲ W Concept 161%, etc. It was counted as
Starbucks also held a ‘Suk Day Happy Hour’ for four days starting on the 13th, selling Cafe Americano Tall sizes for 3,000 won, 1,500 won less than the regular price, between 2 p.m. and 5 p.m. Americano sales during that period increased by 85% compared to the same time period the previous week.
Shinsegae Food’s no-brand Jjajang Burger, launched to celebrate Seok Day, sold 50,000 units in 6 days, and E-Mart Everyday also sold 7 ‘Sinseonhum’ items that have flaws but do not affect the taste at a 40% discount compared to regular items. It generated daily sales of 900 million won.
The largest single item in sales was the Roborock robot vacuum cleaner, which generated sales of 14 billion won during the event period. Roborock robot vacuum cleaners recorded sales of 27.6 billion won this year alone through two Big Smile Days and Seop Days in May and November on G Market.
In particular, G Market and Auction sold a total of 21.17 million products during this Suk Day and Big Smile Day, which was held for four days from the 6th. An average of 1.51 million units were sold per day, or 63,000 units per hour.
Shinsegae Group said, “Suk Day, which returned after two years, broke all-time performance thanks to the love of many customers,” and added, “We will continue to focus more on customers and products and present various events where people can enjoy greater benefits and experiences.” He said.