The Louis Vuitton ‘Millionaire Speedy’, introduced by Pharrell Williams, the new head of Louis Vuitton menswear design, during Paris Fashion Week in June, was released. All the items he wore at the time attracted attention, but the yellow bag he was holding in one hand attracted particular attention. The price of this bag, as its name suggests, amounts to $1 million (approximately 1.29 billion won), but it is not a bag that just anyone can buy if they want.
According to the South China Morning Post (SCMP), the price of the Millionaire Speedy Bag is $1 million, and it is sold only as a custom-made bag and is currently not available on the official Louis Vuitton website. It is said that orders are only being accepted for those close to Pharrell Williams or Louis Vuitton.
Louis Vuitton has been introducing the Millionaire Speedy bag starting with a campaign featuring Rihanna, and American NBA star LeBron James has also raised curiosity by carrying a bag in a different color. The release of this bag was announced through an Instagram post posted by American NBA star PJ Tucker.
This bag, handcrafted from crocodile leather, is decorated with the Louis Vuitton monogram like most bags, and has a white monogram and brown accents. The chain and zipper are made of real gold, and the LV logo lock decoration is studded with diamonds. You can choose from five colors for the bag, including the yellow that Pharrell Williams carried, as well as blue, red, green, and brown.
Louis Vuitton, LVMH’s flagship brand, appointed Grammy Award-winning record producer Pharrell Williams as menswear creative director in February, succeeding the late Virgil Abloh. “We are delighted to welcome Pharrell as our new menswear creative director after collaborating with Louis Vuitton in 2004 and 2008,” said Pietro Beccari, chairman and CEO of Louis Vuitton at the time. “His creative vision beyond fashion will undoubtedly take Louis Vuitton in a new direction.” “It will lead to this,” he said.