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World’s first ‘Genesis G80 Electric Magma Concept’ unveiled

World’s first ‘Genesis G80 Electric Magma Concept’ unveiled
World’s first ‘Genesis G80 Electric Magma Concept’ unveiled
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The ‘G80 electric partially modified model’ also debuted at the 2024 Beijing International Motor Show.

Genesis unveiled the ‘G80 electrified partial change model’ for the first time in the world at the ‘2024 Beijing International Motor Show (Auto China 2024)’ held at the Beijing International Exhibition Center in China on the 25th. In addition, ‘Genesis Magma’, a program expressing the brand’s will to expand into the high-performance area, was introduced, and the ‘G80 Electrified Magma Concept’ using this program was introduced for the first time.

The G80 partially electrified model is Genesis’ first luxury large electrified sedan, and was reborn three years later by further enhancing product competitiveness since it was first unveiled at the Shanghai Motor Show in April 2021.

Lee Sang-yeop, vice president of global design at Hyundai and Genesis, said, “It is very meaningful to unveil the G80 electric partially modified model with a new design and excellent marketability for the first time in the Chinese market, where electrification is progressing the fastest.” He added, “We will continue to operate a diverse lineup in the future. “We will continue to provide diverse and attractive driving experiences to Chinese customers.”

This G80 electric partially modified model has ▲ an exterior with more elaborate and luxurious details reflecting the brand design philosophy of ‘Athletic Elegance’ ▲ an interior design with a luxurious and elegant sensibility ▲ various convenience specifications ▲ a comfortable ride and 4 It is characterized by improved driving range through the installation of a new generation battery.

Genesis inherited the dynamic and elegant style of the existing G80 electric model, while enhancing the details of key design elements such as bumpers and lamps to further enhance sophistication.

The front part has a gradient-shaped crest grille that adds a sophisticated and colorful image, and Genesis’ iconic two-line headlamp features MLA (Micro Lens Array). [1]The application of technology emphasized the harmony between cutting-edge technology and luxury design.

A new design of 19-inch wheels was applied to the side, creating a perfect harmony with the elegant and luxurious body lines, and the rear part implemented a futuristic image through V-shaped chrome trim inspired by the design of the Genesis Crest Grill. .

In particular, the exterior color uses the old idiom ‘cheongchuleoram (靑出於藍)’.[2]’Vision Blue’ was introduced. Vision Blue is a color exclusive to the Chinese market targeting Chinese customers who are leading change and innovation and pursuing a better future.

The interior is designed with an extended wheelbase and a horizontal design that emphasizes a sense of spaciousness, and a high-tech sensibility is added to provide a high-level luxury experience.

In addition, ▲27-inch integrated wide display that combines a cluster and infotainment system into one ▲Bang & Olufsen high-resolution sound system that delivers top-notch sound ▲Brightness is improved and the range and length of the light source are expanded to provide a more emotional and comfortable experience The quality of the indoor space was further enhanced by applying mood lamps that create an atmosphere.

Compared to the existing G80 electric model, various second-row convenience features were also added. ▲electric reclining independent seat ▲ergo motion seat ▲electric window curtains were applied as second row options to improve the satisfaction of rear seat passengers.

The G80 partially electrified model improves driving vibration and reduces interior noise compared to the existing model, securing the highest level of ride comfort and quietness, and is equipped with a 4th generation battery to increase the driving range on a single charge, making it a luxury large electric sedan. We have secured appropriate product competitiveness. (※Detailed specifications, such as driving range on a single charge, will be announced later after certification by country before vehicle launch)

Genesis plans to release more detailed specifications of the G80 electric partially modified model in accordance with the launch date.

Genesis introduced Genesis Magma, a new program in China, the world’s largest electric vehicle market, expressing its will to expand into the high-performance area based on its technical capabilities and aesthetic identity.

The Magma program, which was first unveiled in New York last March, goes beyond simply improving vehicle performance and aims to provide never-before-seen driving and driving pleasure by implementing high-performance vehicles that combine cutting-edge technology and sporty design.

Genesis ultimately plans to develop high-performance models based on its current lineup through the Magma program and introduce the vehicles that customers most want to own by maximizing the quality and performance of the basic model.

Vice President Lee Sang-yeop said, “The Genesis Magma is an expression of our will to expand the driving experience of Chinese customers into new areas,” adding, “In particular, the newly unveiled Acme Blue color is designed to meet the ever-changing needs of Chinese customers.” “It contains Genesis’ unique will to do this,” he said.

Along with the Magma program, Genesis unveiled the ▲G80 Electric Magma Concept, ▲Genesis

The newly unveiled G80 Electric Magma Concept is one of the high-performance concepts to be mass-produced after the launch of the Genesis Magma, along with the GV60 Magma Concept introduced in March. The excellent design and performance of the G80 electric model were expressed more boldly and elegantly in Genesis’ unique way.

Genesis Magma’s new color, ‘Acme Blue’, was applied to the G80 electric Magma concept. This is inspired by the phenomenon where the hottest fire burns blue, and reflects Genesis’ will and passion for producing high-performance vehicles.

The G80 Electric Magma Concept is optimized for dynamic sports driving with an overall wider and lower body, and a new design of the front grill and rear bumper is applied and the size of the fender is increased to emphasize its strong presence.

In addition, the high-performance image was emphasized by applying specifications that take aerodynamics into consideration, such as ▲spoiler lip ▲ducktail spoiler ▲rear diffuser.

The interior uses high-quality materials such as Alcantara, quilted leather, and carbon fiber fabric to create a luxurious yet sporty atmosphere.

The Genesis

The GV60 Magma Concept is a vehicle designed to provide dynamic driving by enhancing the design and performance of GV60, Genesis’ first dedicated electric vehicle, so that the driver and vehicle can become emotionally one and enjoy the thrill of driving.

In addition, Genesis introduced the GV80 Coupe, a high-performance SUV that was created by combining practicality and sportiness with various lifestyles in mind.

Based on the elegance and strength of the GV80, the GV80 Coupe has ▲dynamic and bold silhouette exterior ▲interior with high-tech and sporty sensibility ▲additional 415 horsepower gasoline 3.5 turbo 48V electric supercharger (eS/C) engine ▲Coupe only The dynamic and sporty sensibility was maximized by applying differentiated design and performance.

The GV80 Coupe will be sold in the Chinese market starting today.

Meanwhile, Genesis prepared an exhibition space of approximately 803m2 (approximately 242 pyeong) from April 25th (Thursday) to May 4th (Saturday) at this year’s Beijing International Motor Show, including the new G80 electric partially modified model. A total of eight vehicles will be displayed, including the G80 Electrified Magma Concept, Genesis

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Tags: Worlds Genesis G80 Electric Magma Concept unveiled

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NEXT Korean news channel YTN (Channel 24)