Genesis G80 electrification partial change ‘G80 electrification Magma concept’ unveiled for the first time in China

[비즈니스포스트] Hyundai Motor Company’s luxury brand Genesis unveiled several vehicles in China, including the advanced G80 electric model.

Genesis first unveiled the ‘G80 electrified partial change model’ at the ‘2024 Beijing International Motor Show’ held in China on the 25th (local time). In addition, the ‘Genesis Magma’ program was introduced to expand the high-performance car brand, and the ‘G80 electric Magma concept car’ using this program was introduced for the first time.

The G80 partially electrified model is Genesis’ first luxury large electrified sedan, and was unveiled again three years after it was first unveiled at the Shanghai Motor Show held in April 2021.

The G80 electric partially modified model features a sophisticated design, comfortable ride quality, and improved drivability through the installation of a 4th generation battery.

The front of the vehicle has a sophisticated and colorful image with a gradient-shaped crest grille, and micro-lens array technology is applied to Genesis’ iconic two-line headlamp.

The side part has a new design of 19-inch dedicated wheel, and the rear part has a V-shaped chrome trim inspired by the design of the Genesis Crest Grill, creating a futuristic image.

In particular, the company introduced a new exterior color, ‘Vision Blue’, inspired by ‘Cheongchuleoram’ (an idiom that compares a disciple to being better than a teacher). Vision Blue is a color exclusive to the Chinese market.

The interior has a spacious feel with a design that emphasizes the extended wheelbase and horizontal design.

In addition, a 27-inch integrated wide display that combines the cluster and infotainment system into one, a Bang & Olufsen high-resolution sound system, and a mood lamp that improved brightness and expanded the range and length of the light source were applied.

Compared to the existing G80 electric model, various second-row convenience specifications were also added. The company explained that the satisfaction of rear seat passengers was increased by applying △electric reclining independent seats, △ergo motion seats, and △electric window curtains as second row options.

Compared to the existing model, the G80 electric partially modified model has improved driving vibration and reduced interior noise. In addition, the 4th generation battery has been installed, increasing the driving range on a single charge.

Genesis announced that it will release more detailed specifications of the G80 electric partially modified model in accordance with the launch time.

Genesis also introduced the high-performance brand ‘Genesis Magma’ program.

The company explained that the Magma program, which was first unveiled in New York last March, goes beyond simply improving vehicle performance and aims to provide never-before-seen driving and driving pleasure by implementing high-performance vehicles that combine cutting-edge technology and sporty design. did.

Along with the Magma program, Genesis unveiled the △G80 Electric Magma Concept, △Genesis

The G80 Electric Magma Concept unveiled this time is one of the high-performance concept cars that will be mass-produced after the launch of the Genesis Magma, along with the GV60 Magma Concept introduced in March.

Genesis Magma’s new color, ‘Acme Blue’, was applied to this vehicle. A company official explained that this color was “inspired by the phenomenon that the hottest fire burns blue,” and that “it reflects Genesis’ will and passion for producing high-performance vehicles.”

The G80 Electric Magma Concept is optimized for dynamic sports driving with an overall wider and lower body, and a new design of the front grill and rear bumper has been applied, and the size of the fender has been increased.

In addition, the high-performance image was emphasized by applying specifications that take aerodynamics into consideration, such as △spoiler lip, △ducktail spoiler, and △rear diffuser.

The interior is made of high-quality materials such as Alcantara, quilted leather, and carbon fiber fabric.

The Genesis

The GV60 Magma Concept is a vehicle that improves the design and performance of GV60, Genesis’ first dedicated electric vehicle.

The SUV (sports utility vehicle) GV80 Coupe was also introduced. Based on the GV80, the GV80 Coupe has features such as the additional operation of a 415 horsepower gasoline 3.5 turbo 48V electric supercharger engine and the application of the coupe’s differentiated design and performance.

The GV80 Coupe will be sold in the Chinese market starting today. Reporter Samuel Lee