“Should I do Overlock with Balenciaga?”… Military veterans are interested in a new product resembling the ‘Korean frog military uniform’

A new product that resembles a military uniform… Jacket 6.49 million won, pants 3.83 million won
Tape bracelets, towel skirts, potato chip clutches, etc. come to mind.

Following the towel skirt and tape bracelet, this time it is a frog military uniform. Balenciaga has unveiled a jacket and pants that resemble past Korean military combat uniforms. This product resembles the actual combat uniform by removing the name tag and unit mark of the ‘Frog Military Uniform’, which disappeared into history in 2014.

On the 25th, a jacket and pants similar to military uniforms were posted on Balenciaga’s official website. The price of the jacket and pants is 6.49 million won and 3.83 million won, respectively, or 10.32 million won when purchased as a set. The product will be sold in countries such as the United States and the United Kingdom, and is currently accepting preorders.

When Balenciaga’s new jacket and pants were released, there were continued reviews that they were similar to the Korean military combat uniform. Immediately after the release, a post saying, “I have to wear this new Balenciaga product and go to the reserves” became a hot topic on social networking services (SNS).

In addition, “I should call it Balenciaga”, “They say you earn 10 million won if you go to the military these days, and it’s true”, “I couldn’t earn it because I’m digital”, “It reminds me of guerrilla clothing”, “Korean men are automatically fashion people”, etc. There were opinions.

This is not the first time that a product released by Balenciaga has become a hot topic. Previously, Balenciaga introduced a transparent tape-shaped bracelet as a new product in the 2024 fall/winter collection. At first glance, this product looks like a commonly seen transparent tape, but the Balenciaga logo is engraved on the inside and the word adhesive is written on it.

In addition, fashion products inspired by products commonly seen in everyday life, such as garbage bag-shaped pouches, towel-shaped skirts, and potato chip snack bag-shaped clutch bags, also attracted attention.

The 2022 fall/winter collection attracted attention by introducing the ‘world’s most expensive garbage bag.’ The ‘Trash Pouch’, known to be inspired by the growing up period of Georgian creative director Demna Gvasalia, attracted attention for its design similar to a garbage bag. At the time, the trash pouch made of cowhide leather was released for about $1,890 (about 2.48 million won).

In the same year, Balenciaga released ‘Paris Sneakers’, dirty and worn-out sneakers priced at $1,850 (approximately 2.43 million won) and were criticized as ‘poverty cosplay’.

The ‘Potato Chip Clutch Bag’ that appeared in the 2023 Summer Collection was priced at $1,800 (about 2.57 million won). This clutch bag, which is printed with the bag design of the famous American potato chip brand ‘Lays’, was released in two versions: the original scent and the spicy ‘Balenciaga’ scent. Both products have the Balenciaga brand logo engraved on the front, and the lining used inside reproduces the unique appearance of potato chips.

The 2024 spring collection released a ‘towel skirt’ that looks like a towel wrapped around the waist. The price was about 1.15 million won.

Then, a photo of a male employee wearing black sunglasses, a black fruit tee, and beige pants was posted on IKEA UK’s Instagram, with a towel sold at IKEA wrapped around his waist. The post that accompanied the photo said, “Introducing the new Binarun Towel Skirt,” and “It is an essential spring fashion item for 2024.” The price of the Vinarun bath towel is 16 pounds, which is about 26,000 won in Korean currency.

IKEA Korea’s Instagram also introduces the ‘2024 spring fashion item, VINARN towel skirt. A photo of the towel was posted with the phrase, ‘Find it at stores and online malls nationwide!’

Reporter Kim Ji-ho [email protected]

[ⓒ 세계일보 & Segye.com, 무단전재 및 재배포 금지]