It’s free, so I went there often… Introduced Traders Paid Membership

Totally overhauled the warehouse-type discount store Traders introduced in 2010. The point is to secure loyal customers by changing the brand name from ‘E-Mart Traders’ to ‘Traders Wholesale Club’ and introducing a paid membership.

E-Mart announced on the 4th the innovation direction of ‘Next Traders’ based on this content.

It is explained that the change of brand name and brand identity (BI) is a measure to establish the original identity of a warehouse-type discount store that is differentiated from E-Mart, a large mart, by adding ‘wholesale’, which means wholesale or bulk. Starting this month, starting with the online shopping mall and mobile application (app), the signboard has also been sequentially changed to the Traders Wholesale Club.

Paid membership is also introduced to secure loyal customers. While continuing the policy of ‘open stores’ operated for general customers, it also introduces a paid membership ‘Traders Club’ and ‘TR Cash’ with its own accumulated points. Paid membership will be officially launched in January next year, and early bird subscription will proceed until the end of this year.

Traders Club membership is divided into ‘Standard’ (annual fee of 30,000 won) and ‘Premium’ (70,000 won) according to the annual fee. It will also introduce ‘standard biz’ and ‘premium biz’ grades, which are exclusive to business customers.

Membership members accumulate TR Cash, which can be used like cash, for each purchase amount, and can purchase popular products at member prices. Premium members will also be provided with benefits linked to Shinsegae Group’s offline channels. If you are not satisfied with the membership system, we decided to operate a guarantee system in which 100% of the annual fee is returned.

E-Mart introduces ‘BIG WAVE ITEM’ that symbolizes traders. It plans to compete with product competitiveness by introducing differentiated products through mass purchase, large-scale sales, and low-margin policies.

E-Mart proposed a plan to increase the number of traders to 30 after this reorganization. Traders, which opened its first store in 2010, is currently generating 3 trillion won in annual sales from 21 stores.

“Through the membership program, we will be able to provide customer satisfaction beyond the annual fee, including exclusive discount products, accumulated points, and Shinsegae Universe benefits,” said Noh Jae-ak, head of Traders.

Oh Jung-min, reporter at Hankyung.com [email protected]