Porsche Korea unveiled ‘Taycan 4S Cross Turismo for Jenny Ruby Jane’, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th. Reporter Kim Seung-mo
Porsche has introduced the ‘Sonderwunsch’ project, a custom-made program for customers. The first in Korea is ‘Taycan 4S Cross Turismo for Jennie Ruby Jane’, which K-pop star BLACKPINK Jenny participated in designing.
Porsche Korea unveiled the Taycan 4S Cross Turismo for Jenny Ruby Jane, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th.
Porsche Korea unveiled ‘Taycan 4S Cross Turismo for Jenny Ruby Jane’, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th. Holga Geermann (left), CEO of Porsche Korea and Alexander Fabig, vice president of personalization and classics at Porsche AG. Reporter Kim Seung-mo
At the event, Porsche Korea CEO Holga Geermann and Alexander Favig, Vice President of Personalization and Classics Division of Porsche AG, attended and explained the project in person.
This vehicle is Jenny’s actual vehicle and has been personalized based on the Taycan 4S Cross Turismo. In addition to the logo suggested by Jennie, the ‘Meissen Blue’ color stood out throughout the metallic black color car.
Porsche Korea unveiled ‘Taycan 4S Cross Turismo for Jenny Ruby Jane’, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th. Reporter Kim Seung-mo
At Jenny’s request, the Porsche typography of the current 992 generation 911 was used, and the cloud logo is projected onto the ground from the side of the vehicle through the front door logo projector. The artist’s name and ‘Sonder Bunsch’ were displayed on the wheel hub cover.
Meissenblue color has been applied to the wheel caps, door panel trims, vent rims, cup holders and the top of the steering wheel rims. The cloud design visualized by Jennie saying that she has a special bond with the clouds and sky was applied to the B-pillar, seat headrest, and center console.
Porsche Korea unveiled ‘Taycan 4S Cross Turismo for Jenny Ruby Jane’, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th. Reporter Kim Seung-mo
The Sonderbush program introduced by Porsche Korea this time is the highest level service in the Porsche product segmentation stage.
Porsche Korea is planning to accelerate its entry into the global market, starting with the collaboration with Jenny.
Alexander Favig, Vice President of Personalization and Classics at Porsche, said, “We expect that ‘customer personalization’, which Porsche values the most, will lead to a good response in Korea.”
Porsche Korea unveiled ‘Taycan 4S Cross Turismo for Jenny Ruby Jane’, Korea’s first Sonder Bunsch applied model, at the Sonder Bunsch House in Sinsa-dong, Gangnam-gu, on the 12th. Reporter Kim Seung-mo
Porsche Korea CEO Holga Geermann said, “It was a very special experience to do the first Sonder Bunsch project in Porsche Korea with a young female creative leader and Jennie of Black Pink, a global icon representing Generation Z. Through this, we hope that many people with different lifestyles will be able to realize their ‘dream’ of the perfect sports car.”
Meanwhile, the Taycan 4S Cross Turismo is equipped with an innovative 800-volt architecture electric drive system. With a battery with a maximum capacity of 93.4 kWh as a basic specification, the domestic driving range is 287 km. The maximum output is 490 horsepower (overboost maximum 571 horsepower), and the maximum torque is 66.3 kg·m.
