Boseong Green Tea won the Korea Prestigious Luxury Product Award for ‘10 consecutive years’

Boseong-gun, Jeollanam-do announced on the 24th that Boseong Green Tea won the grand prize in the local luxury brand category at the ‘2024 Korea Prestigious Luxury Awards’ for the 10th consecutive year.

Boseong green tea is a regional specialty representing Korea and has been recognized for its significant contribution to regional development.

The Korea Prestigious Luxury Goods Awards are selected through expert management performance evaluations and consumer brand awareness surveys regarding the strategy, system, and management of each brand for products that represent Korea, lead the market, and have built a reputation.

Boseong Green Tea was registered as the first geographical indication in the field of agricultural products in 2002, receiving recognition for its history and excellent quality.

Since 2009, Boseong-gun has acquired international organic certification from the United States (USDA), Europe (EU), and Japan (JAS) to produce safe food trusted by consumers, and has established itself as a luxury brand representing Korea through strict quality control. Got it.

It was designated as an excellent industrial special zone in recognition of its operational performance in attracting companies linked to green tea, increasing resident income, and revitalizing the local economy. It received a group commendation from the Prime Minister in 2012, 2014, and 2019, and in 2018, the ‘Boseong Traditional Tea Agricultural System’ was designated as National Important Agricultural Heritage No. 11 and recognized for its history and excellence.

County Governor Kim Cheol-woo said, “This year, we exported 6,000 units of three types of blended teas to Singapore and 1.8 tons of powdered green tea to Ireland.” He added, “Boseong Green Tea, which has been recognized as a famous luxury product for 10 years, is a representative product not only in Korea but around the world. “We will become competitive in overseas markets so that we can establish ourselves as a renowned luxury product,” he said.

For five days from May 3 to 7, Boseong-gun held the Boseong Dahyang Grand Festival under the theme of ‘The Temptation of Thousand Years of Tea, Boseong’s Proposal’, as well as Boseong-gun Citizen’s Day, Seopyeonje Boseong Song Festival, Illimsan Azalea Cultural Event, Children’s Day, and Green Tea. Grand festivals such as marathon competitions, national yacht competition daily concerts, and drone light shows are held.