Gounsesang Cosmetics unveils ‘SEED’, a skin concern keyword for Korean men and women < Distribution < Industry < Text of article

[디스커버리뉴스=정기환 기자] Gounsesang Cosmetic has revealed the ‘Keywords for skin concerns of Korean men and women’ analyzed through its own artificial intelligence skin analysis and cosmetics reading service ‘Ai Optimi’. ‘Ai Optimi’ is an in-house service that provides everything from skin diagnosis to cosmetic ingredient analysis to customized cosmetics recommendations based on a cumulative 470,000 pieces of skin big data.

The keyword for skin concerns of Korean men and women selected by Gounsesang Cosmetic is ‘SEED’. SEED stands for ▲Sensitive ▲Poor Elasticity ▲Poor pigment (tonE) ▲Dehydrated.

According to Ai Optimi skin data of approximately 110,000 men and women in their teens to 60s accumulated from 2023 to the first quarter of this year, an average of 87% of all users ranked ‘sensitive skin’ as their number one skin concern regardless of season and gender. I picked it. In the case of sensitive skin with a weakened skin barrier, it can cause complex skin concerns. In fact, skin concerns other than sensitive skin included poor elasticity (70%), poor pigmentation (69%), and lack of moisture (56%), ranking 2nd to 4th in that order.

■ Regardless of gender or season, the number one skin concern is ‘Sensitiveness’… Popular hypoallergenic skin care that helps soothe the skin

Gounsesang Cosmetics’ Ai Optimi service analyzes skin types into eight types based on oil, moisture, and sensitivity. As a result of skin data analysis in the first quarter of 2024, the skin type distribution of the participants was as follows: ‘Mind-dry type’ (30%) with sensitive dry skin lacking moisture, ‘Minji type’ (27%) with sensitive oily skin, and sensitive oily skin with lack of moisture. It was confirmed that ‘Sub-sensitive skin type’ (25%) was sequentially higher, and the top three skin types are all sensitive.

Gounsesang Cosmetics has adopted strict standards throughout the entire process, including ingredient mixing and testing, in order to introduce products that can be used safely even on sensitive skin.

The second most common skin concern is ‘poor elasticity’… Interest in elasticity care such as ‘early aging’ and ‘slow aging’ ↑

As a result of analyzing skin concern data, ‘poor elasticity’ recorded an average of 70%, recording the second highest skin concern value. This is analyzed to be due to the dry climate and hot, dry wind from the heater, etc., affecting skin elasticity concerns. Recently, interest in ‘slow aging’, which aims to maintain healthy skin for a long time, and ‘early aging’, which takes care of skin aging from an early age, is increasing, and skin elasticity and pore care products are attracting attention.

Following the national anti-aging product ‘Black Snail Cream’, which has surpassed 30 million cumulative sales, Dr. G is launching ‘Royal Black Snail Cream’, a wrinkle-improving nutritional cream that helps improve elasticity, pigmentation, and wrinkles, at PX starting this year. there is.

■ There are many concerns about ‘poor pigmentation (tonE)’ due to skin troubles and traces of pores… Pore ​​and daily UV care is important

Pigmentation due to skin troubles and traces of pores ranked third in skin concerns, recording an average of 69%.

Sensitive skin is likely to be accompanied by various skin problems such as redness and decreased pore elasticity, and if not managed properly, it can lead to pore marks and pigmentation. In fact, as a result of analyzing skin data of about 58,000 cases with sensitive skin concerns from January 2023 to March 2024, regardless of the season, on average, acne (55%) > rosacea (19%) > allergy (14%) It was confirmed that Sun had skin concerns.

Gounsesang Cosmetics is the first Breath Glow Collection of the healing makeup brand ‘Heal us’, newly launched this year to help consumers solve their ‘poor pigmentation’ concerns, with a customizable multi-palette that includes everything from tone correcting to covering and contouring. They also released the ‘Breath Concealer Palette’.

■ More than half of the participants felt dry skin due to lack of moisture (dehydrated)… Focus on oil and moisture balance in the skin

Following the cold winter weather, the weather full of yellow dust and fine dust continues in the spring, and the skin concern of ‘lack of moisture’, where the skin feels dry, accounted for the majority, with an average of 56%.

In line with the corporate slogan of ‘Everyone has healthy skin and a beautiful world’, Gounsesang Cosmetics is proposing correct skin care habits for skin health through the ‘Exfoliation, Moisturizing, UV Protection’ campaign starting in 2021. The importance of skin moisturization has been emphasized.

Shin Yang-hee, head of the global business division of Gounsesang Cosmetics, said, “Gounsesang Cosmetics provides the Ai Optimi service free of charge to help consumers know their clear skin type and skin concerns and manage their skin healthily with appropriate products.” , “As we analyzed over 470,000 skin concern data accumulated to date and presented four skin concern keywords, we will continue to introduce products and services that will help solve more people’s skin concerns in the future.”