Hamyang-gun, Korea’s representative festival fair promotion center operation < Gyeongnam < Region < Body of article

Hamyang-gun (Governor Jin Byeong-yeong) promoted the ’19th Hamyang Wild Ginseng Festival’ by participating in Korea’s representative festival fair held at BEXCO Exhibition Hall 1 in Busan for three days from April 26th to 28th.

Korea’s representative festival fair, sponsored by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, organized by the Korea Exhibition Industry Institute, and hosted by the Korea Local Newspaper Association, features 283 booths and 115 booths from local governments and companies across the country under the theme of ‘Korea united through festivals.’ It is an experiential festival fair that satisfies the five senses by introducing popular festivals in each region and providing local festival travel content.

In order to successfully host the ’19th Hamyang Wild Ginseng Festival’ and maximize the attraction of tourists, Hamyang-gun decorated a booth according to the theme of this year’s wild ginseng festival, ‘Fall in love with Hamyang, fall in love with wild ginseng.’ The festival committee also actively participated. The festival was promoted by distributing promotional materials for the Hamyang Wild Ginseng Festival to visitors.

The center of the promotional booth displays photos of the Hamyang Wild Ginseng Festival, and on the left, a photo zone for wild ginseng digging experience is created with a wild ginseng flower field in the background, with the message, ‘I planted it~!! The ‘screaming’ event attracted visitors’ interest.

The right side of the promotional booth was decorated with flower bowls from Sanglim Forest and a watermill experience photo zone to preserve Hamyang’s traditional watermill. Promotional activities were carried out by displaying photos of the main programs of the wild ginseng festival and processed wild ginseng products and distributing promotional materials.

In addition, it attracted visitors by giving away wild ginseng festival souvenirs through events such as making a Sanisami wild ginseng paper doll with the motif of Sanisami, the Hamyang Wild Ginseng Festival character, and a wild ginseng flower, and making a wild ginseng flower hairpin.

Kim Bok-soo, head of the Hamyang-gun Wild Ginseng Anti-aging Department, said, “Through this festival fair, it will be a good opportunity to inform visitors of the various things to see and enjoy in Hamyang and to promote the Hamyang Wild Ginseng Festival nationwide,” adding, “We will widely promote the excellence of Hamyang wild ginseng.” “We will take the lead in revitalizing the local economy by promoting sales and increasing rental income,” he said.

Chairman Lee Hyeon-jae of the Hamyang Wild Ginseng Festival Committee said, “We will actively promote the excellent quality and efficacy of Hamyang Wild Ginseng and strive to attract tourists from all over the country so that visitors to the 19th Hamyang Wild Ginseng Festival can taste the efficacy of premium Hamyang Wild Ginseng.” revealed.