Lee Na-young Coffee’s ‘Maxim’ model changed after 24 years… Selected as “Park Bo-young with cute image”

Actress Park Bo-young was selected as the new advertising model for ‘Maxim Mocha Gold’. Dongseo Foods, which had featured actress Lee Na-young as the face of Maxim since 2000, changed its model for the first time in 24 years.

According to the industry on the 25th, Dongseo Foods recently signed a contract with Park Bo-young to model Maxim Mocha Gold. It appears to be aimed at targeting young consumers.

It is reported that a decision will be made on whether to renew the contract after one year of activity.

Dongseo Foods released a 15-second advertisement video featuring Park Bo-young on its YouTube channel on the 19th. In the video, it showed off Park Bo-young’s lovely charm, saying, ‘Pobbly is a strong drink with mocha gold.’

As of today, the video has been viewed over 1.6 million times. Netizens who saw the video responded positively, saying, “It feels new,” “Lee Na-young looks elegant, but Park Bo-young looks good in a different way,” and “I praise the advertiser.”

Meanwhile, actress Lee Na-young has been the face of Maxim Mocha Gold for over 20 years. As a long-running model, Lee Na-young engraved the formula ‘Maxim Coffee Mix = Lee Na-young’ into the minds of consumers, but it was also evaluated that she was not effective in promoting it targeting the younger generation.

An industry official said, “As Park Bo-young, who has a cute image, promotes the product, it was considered that the target age group could be expanded to the younger generation in their 20s and 30s.”

Kim Ye-seul, Donga.com reporter [email protected]