Cool tone? Warm tone? The trend is personal tone! Complete your spring makeup with ‘customized’ makeup that suits you!

Recently, Olive Young announced that it is introducing a customized curation service targeting the 2030 generation, who value their own image rather than meeting society’s aesthetic standards. Beyond simple color recommendations, detailed and evolved curation has begun to help customers create the image they want.

In keeping with this trend, the beauty industry is also introducing services that take into account the individual characteristics and tastes of consumers. We are providing differentiated experiences that can meet the needs of each consumer or implementing more hyper-personalized products.

Espoir, Personal consulting service & customization service tailored to each customer is popular

▲ Personal KIT, Glow & Play customization process provided through 1:1 personal consulting service

Makeup creation brand Espoir has been maintaining communication with customers by operating the Espoir Yeonnam space as part of the CreateyourBe campaign to find and express your own look.

In particular, the 1:1 personal consulting service provided to customers who purchase personal KIT at Espoir’s Yeonnam space is so popular that it closes as soon as the reservation schedule opens at 00:00 every day on the brand site. The 1:1 personal consulting service is a service where an Espoir makeup artist personally finds makeup that suits your face shape and features. The product offers makeup suggestions tailored to each individual’s characteristics as well as a personal KIT consisting of appropriate products, leading to positive responses saying that it is highly usable.

You can also visit the space and use product customization services without a separate reservation. Espoir’s signature customization service, ‘Powder & Play’, which allows you to create your own powder by combining the desired powder and color, and ‘Glow & Play’, which allows you to create your own powder in any combination from base color to glitter, are offered as new services.

At the end of February, two new colors were introduced in collaboration with NuHouse makeup artist Won Je-hong, director of the ‘Glow & Play’ product line. It has a rare apricot color base that allows for a glossy look while making the skin look smooth, and it became a hot topic as sales surged and sold out immediately.

▲ Espoir

Peripera launches new product using personal colors based on consumer opinions

Peripera introduced a new product, ‘Over Blur Tint’, developed in collaboration with a consumer review group. ‘Over Blur Tint’ is available in a total of 7 colors, and is characterized by being developed as personal colors tailored to each season so that you can find the color that suits you according to the personalization trend. The smooth, corrected blur texture adheres gently to the lips without worrying about wrinkles, and the excellent blending texture allows you to create an overlip lightly and easily. Vivid colors are absorbed as is, allowing clear blur expression without dullness.

Tonework provides AI-based customized foundation experience

Amorepacific’s customized makeup brand Tonework is introducing a customized foundation in which a robot prepares the product based on skin tone diagnosis results based on an AI (artificial intelligence)-based color matching algorithm. ‘Tone Walk Vegan 200+ Foundation’ can be experienced at ‘Amore Yongsan’ within the Amore Pacific headquarters in Yongsan-gu, Seoul, and the product can also be purchased online through Naver Smart Store. You can also choose product types such as foundation and cushion, so you can purchase the product you want out of a total of 820 options.