BTS collaboration Galaxy Z Flip 4 promotional video screening at Times Square, New York

1 hour screening on 15 screens… At Piccadilly Circus in London
The same video will be screened at COEX in Seoul and Shibuya, Tokyo at noon on the 13th

After Samsung announced the new Galaxy Z Flip 4 in New York on the 10th, it collaborated with BTS to promote the product.

Samsung Electronics screened the ‘Galaxy Z Flip 4 X BTS’ collaboration video on 15 screens in Times Square, New York, for an hour from 4 pm local time on the 10th (5 am Korean time on the 11th).

The video, produced in the form of a music video, is a 10-minute video that includes two Galaxy Z Flip 4 X BTS videos and a Galaxy Z Flip 4 commercial, and was repeatedly screened for an hour.

Among the collaboration videos with BTS, the first video is titled ‘Galaxy x BTS: Unfold your world with Z Flip4│Samsung’ and is about 4 minutes and 20 seconds long.

It is a video about the experience of the main character, a BTS fan, meeting BTS in virtual time and space through Z Flip 4, and the story unfolds according to BTS’ new song ‘Old to Come’.

The second video ‘Over the Horizon 2022 produced by SUGA of BTS’ expressed the moment when all BTS members had a new experience through Z Flip 4.

Member Suga participated in arranging ‘Over the Horizon’, and the length is about 1 minute and 30 seconds.

These videos were screened not only in New York but also at Piccadilly Circus in London, England, at the same time, and will be screened at noon on the 13th at COEX in Seoul and Shibuya in Tokyo, Japan.

Samsung Electronics also unveiled the Galaxy Z Flip 4 in four colors, including purple purple, graphite, pink gold and blue, along with a video collaboration with BTS.

Among them, “Bora Purple” is a combination of “Purple” in Korean and “Purple” in English, and Samsung Electronics plans to use this name the same worldwide.

Purple is also the color that symbolizes BTS.

Samsung Electronics introduced, “You can listen to the BGM (background music) through your smartphone by shooting the QR code of the digital outdoor advertisement at the site.”

/yunhap news