Yesan-gun’s ‘Yegajeongseong’ wins the 2024 Korea Representative Brand Grand Prize

Yesan-gun agricultural specialty joint brand ‘Yes family sincerity‘this ‘2024 Korea’s representative brand grand prize‘ Agricultural specialty product co-branding category at the awards ceremony OneHe was selected as the top prize winner and received the honor of winning the grand prize..

Donga.comiMBC, Hosted by Hankyung.com 2024 The grand prize for Korea’s representative brand is △brand quality △brand loyalty △brand leadership △brand credibility △Brand differentiation △Assisted guidance △Consumers directly evaluate and calculate the representative brand based on items such as first recall..

‘High-quality agricultural products filled with the sincerity of Yesan farmers‘meaning ‘Yes family sincerity‘ The joint brand of agricultural specialty products is 2016Completion of trademark registration in 2018 and apology to date, Cherry tomato, Agricultural products such as chives 15Dog items and processed agricultural products 54Licensed for use on dog items, It is being used as a brand for agricultural specialty products produced and manufactured in Yesan..

In addition, the county provides producer training on processing companies that use the Yegajeongsung brand and shipping events for each item., On-site visit, We are pursuing strict management through systematic procedures such as establishing a manual..

Military officials “This award is expected to further enhance the competitiveness and brand value of Yesan County’s agricultural specialty products and contribute to promoting purchases by consumers nationwide and expanding sales channels.”as “We will continue to do our best to improve the quality of agricultural products together with farmers who produce household products.”said.