Who is Shin Woo-seok, CEO of the New Jeans music video ‘Dolphin Kidnappers’? : Female Donga

The music video for ‘Ditto’, released on December 19 by the group NewJeans, is a hot topic every day. ‘Ditto’ is a pre-released song from New Jeans’ first single album ‘OMG’, which sophisticatedly interprets the Baltimore club dance music genre, expressing New Jeans’ affection and excitement for ‘Bernies’ (the official fan club name of ‘New Jeans’). It’s a song that contains grievances. Due to the popularity of the song, interest in the music video consisting of two parts, Side A and B, is also increasing. The reason is that the unique high-teen sensibility directed by analog texture is vividly alive. Within 2 days of release, Sides A and B recorded 15 million views.

Who are the people who buried a lot of ‘new jeans’ in the music video for ‘Deeto’? Ironically, it was the ‘Dolphin Kidnapper’, a production company that mainly made advertisements. Founded in 2007 by CEO Shin Woo-seok (40), the Dolphin Squad was known in 2016 as ‘Ahn Jung-hwan’s Power Movie (Canon commercial)’. This proved CEO Shin’s humor and storytelling ability. Since then, it has become a hot topic with ‘Overwhelming Sesuk Cale (Sseuk.com advertisement)’ and the movie ‘Sleep Bank (2019)’. Below is a Q&A with CEO Shin.

“I don’t want to be trapped or tied down”

What does the name ‘Dolphin Kidnappers’ mean?

The name doesn’t mean anything. But a long time ago, I talked with my teammates about releasing a dolphin trapped in an aquarium into the sea. It was a joke at the time, but maybe it touches the direction we need to go and the value we want to pursue. I don’t want our moves to be trapped somewhere or tied to anything.

The value that the Dolphin Kidnappers pursue is freedom.

To be honest, I didn’t have anything in particular to pursue, but I just said it in a plausible way (laughs).

What would be the most memorable ad you’ve ever created?

The ‘King of Play (Grand Saga advertisement)’ project. It was a strange advertisement in which several characters such as Yoo Ah-in, Shin-goo, Um Tae-goo, Lee Mal-nyeon, Joo Ho-min, Bae Sung-woo, Cho Yeo-jeong, Park Hee-soon, Lee Gyeong-yeong, Tae-yeon, and Yang Dong-geun appeared as elementary school students and put on a play.

I think there are many difficulties.

Because of the bizarre concept, it became a problem from the casting stage. All I could say was to trust the actors who were worried about how they would look. Also, filming with 10 young children was really not easy. Post-production took a long time because all the cuts had to synthesize the child’s body with the actor’s face. In addition, it was a challenging project in many ways, as there was no precedent in the advertising industry for a running time of 10 minutes.

On the other hand, CEO Shin, who said he had no specific values ​​to pursue, had hopes.

“There is a football team called ‘Arsenal’ in the English Premier League that has not won a championship in nearly 20 years. I won’t win anyway, so I’m the manager, so I want to lead (Arsenal) for just one season.”

Women’s Donga January 2023 No. 709